Alvogen announced its expansion in Romania in January 2010, by opening an office in Bucharest. Market focus is on sales and marketing of a fast growing product pipeline. The office also employed regulatory and pharmacovigilance experts.
Viorica Preduna is the Country Manager of Alvogen Romania, leading a team of approximately 30 employees, so far.
The well-established Romanian pharmaceutical market generates annual sales totaling $3 billion and Alvogen believes the market will experience solid growth as the Romanian healthcare infrastructure improves.
“We see great opportunities for our business in Eastern Europe and we are gradually building up our portfolio and market reach. Through registration of our own products, portfolio acquisitions and strategic partnerships, we aim to build a strong presence in the market with targeted product offering”, said Laurentiu Scheusan, EVP of Sales & Marketing in the CEE region.